Arguments or Parameters for Windows Shortcuts

You could do this with command-line arguments but if you just want to be able to double-click an icon to launch a particular folder with a particular view then it is probably easier to use the Layouts system instead.

Set up a lister as you want it, then choose Settings -> Lister Layouts -> Save This Lister and give it a name.

Then go to Preferences -> Listers -> Layouts and drag the layout from the list to your desktop to create a shortcut to it.