Escape double quotes in RunCommand in a script

If I want to change the label of a newly created tab to something that contains ", what do I pass to TabName in a script that executes the command via RunCommand?

(I saw Escape double quotes in user command argument string?, but not sure how to translate it into a RunCommand argument, where do I add Raw?)

Escape it with a double quote: "".

or maybe this works, will test more