# Native, Lossless HEIC/HEIF Rotation by Modifying Metadata

**URL:** <https://resource.dopus.com/t/native-lossless-heic-heif-rotation-by-modifying-metadata/56963>\
**Category:** Help & Support\
**Tags:** feature-request\
**Created:** [August 26, 2025, 1:29pm UTC](https://resource.dopus.com/t/native-lossless-heic-heif-rotation-by-modifying-metadata/56963 "2025-08-26T13:29:08Z")\
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**Author:** ![Guido](https://resource.dopus.com/user_avatar/resource.dopus.com/guido/32/56013_2.png) [@Guido](https://resource.dopus.com/u/Guido)\
**Post date:** [November 2, 2025, 5:10pm UTC](https://resource.dopus.com/t/native-lossless-heic-heif-rotation-by-modifying-metadata/56963/7 "2025-11-02T17:10:21Z")

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Sure.  
"Modern" means further developed of something with substance.  
"Postmodern" is a state of confusion missing the substance. \*)

The currently advertised "modern" image formats like HEIC/HEIF, AVIF, or "JPEG XL" are in fact _postmodern_ phenomena.

The consequence is that they will either a) not last, or b) remain in a niche.

For example, _neither_ of those formats seems to have the capability to perform an _actual_ lossless rotation of the compressed image data, _without_ relying on ancillary metadata.

This was the first feature which I contributed to JPEG more than 25 years ago.

But it wasn't the most important feature, and I don't count it among the four fundamental properties of JPEG for digital image representation.

Regards  
Guido  
JPEG developer

\*) This is my definition of the terms, which after some research seems to capture the essence quite well.  
The inspiration came from just listening to the conversation _"Europa zwischen Moderne und Postmoderne | Hauke Ritz & Ulrike Guérot"_.  
Thank you to Hauke Ritz & Ulrike Guérot, this clarified my understanding as well. Brilliant minds.

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