Launch Films & TV app from button

Anyone know how to launch the windows 10 Films & TV app from a button.
I know it is a UWP app, dopus can launch these if correct name is used. It would look something like this FileType ACTION=shellex SHELLCLASS=AppX43hnxtbyyps62jhe9sqpdzxn1790zetc which launches the Windows 10 Photo Viewer.

Assuming you want to open the selected file using Films & TV, this is the command:

FileType ACTION=shellex SHELLCLASS=AppX6eg8h5sxqq90pv53845wmnbewywdqq5h

The easiest way to find the obfuscated class name:

  • Launch the app via the Start Menu

  • Find it in Task Manager, then right-click and open Properties to find the exe file's location:

  • That will give you another strange name for the application:

    Microsoft.ZuneVideo_10.20032.16211.0_x64__8wekyb3d8bbwe
    
  • Search for that in RegEdit.exe until you find the AppX... key that contains it:

  • Wonder what drugs Microsoft are smoking these days.

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And you can use "Customize..." and then drag and drop from Windows start menu. But without icon display.

If you like icons, too then go to "C:\Program Files\WindowsApps\Microsoft.ZuneVideo_10.20032.16211.0_x64__8wekyb3d8bbwe\Assets and choose a PNG File.